Nova LumiTone
Gray Gone Confidence Back
You shouldn't need a salon appointment to feel confident in your own hair.
Nova LumiTone delivers full gray coverage in a single shower — no mixing, no gloves, no damage.
Just rich, even color that looks like you just walked out of a $200 appointment.
One Shower Done
Wet your hair completely, then apply Nova LumiTone from roots to ends the same way you'd apply any shampoo.
Let it develop for 8 to 10 minutes while you finish the rest of your shower routine.
Rinse thoroughly and step out with rich, even, salon-quality color. Zero effort. Zero mess.
Real Women Real Results
Thousands of women have already replaced their salon visits with a single product that takes less time than their morning coffee.
Nova LumiTone works from the very first use and gets richer and deeper with every wash.
94%
said gray coverage was complete within the first two uses
96%
said their hair felt softer and healthier after 28 days
95%
said they would never go back to traditional box dye
30-Money-Back Guarantee!
We stand by our products with a 30-day risk-free guarantee. If you're not completely thrilled with your order, simply return it for a full refund (no questions asked)
What Customers Are Raving About!
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"I've been hiding my gray roots for years with expensive salon visits. One shower with Nova LumiTone and they were completely gone."
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"My colorist charges $180 every six weeks. I used this on a Tuesday morning and honestly couldn't tell the difference."
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"The gray at my temples was the first thing people noticed about me. After two uses it's completely gone and my hair feels softer than ever."
Frequently Asked Questions
FAQ
How is this different from box dye?
Box dye uses harsh chemicals that strip and damage your hair over time and takes over an hour with mixing, gloves, and waiting.
Nova LumiTone works like a shampoo. Apply it in the shower, wait 8 to 10 minutes, and rinse.
No damage. No mess. No learning curve.
How long does the color last?
Color builds and deepens with each use, getting richer and more even over time.
Most women find their color stays vibrant for 3 to 4 weeks, and refreshing it is as simple as using it again in your next shower.
Will it stain my skin or shower?
No. Nova LumiTone rinses cleanly from skin and surfaces.
Unlike traditional dye, it won't leave marks on your forehead, neck, or shower walls and your hands stay completely clean with no gloves needed.
Is it safe for sensitive scalps?
Yes. Nova LumiTone is formulated with gentle botanical extracts that soothe and nourish the scalp while the color develops.
Unlike traditional box dye that can cause irritation, burning, and itching, Nova LumiTone is designed to be kind to even the most sensitive scalps.
As always, we recommend performing a patch test 24 hours before your first use just to be safe.
How fast is shipping?
We process orders within 24-72 hours and deliver them within 8-15 days depending on your location, with tracked shipment included for your convenience.
How do I get in contact?
You can message support by clicking the "Contact Us" section on our store.